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Due to the presence of numerous suppliers, the competition in the telecom market seems to reach its pinnacle. In such a scenario, every competitor tries its best to retain its old customers as well as attract new customers. In order to achieve their target they create an environment where each product is projected as being the best. Such a situation often baffles the actual users of the cell phones to make the right choice.

The best way to clear the confusion is to comparatively analyze different cell phone providers on diverse grounds like their customer service quality, network range, pricing and other related aspects that are important from the user’s point of view. You can do the comparative analysis of the companies that you are interested in and identify their strengths and weaknesses.

For instance, if your are confused between AT&T Sprint (cell phone providers) and want to make a final decision, then make the relevant comparative study of AT&T vs. Sprint . Following are some of the major factors that can help you to compare Sprint and AT&T on various grounds and hence assist you to arrive at a satisfying decision.

AT&T vs. Sprint – Wireless services

Some of the surveys have revealed that when it comes to customer service, AT&T is preferred over Sprint, by most of the users. The users find their service better because the customer service representatives are easily connected and their (users) queries are addressed within short time period. Though considered to be a better option, AT&T services have their own shortcomings that are very common in the wireless service business.

Sprint vs AT&T – Data plans & pricing

The area where Sprint enjoys advantage over AT&T is the data plan and data network. While Sprint has a strong data network at genuine prices, AT&T is often blamed for price gouging. However, while considering this factor it is very important that one thinks about the complete package offered by the provider. One cannot outweigh the negatives by just taking into account the saving factor.ATT vs Sprint – Phone options

Both the cell phone providers (ATT and Sprint) have recently made raves for introducing top PDA/Smart phones to the users. AT&T is known to have access to the Apple iPhone and have successfully sold large number of units. Though considered to be a better smart phone option, the iPhone is facing tough competition from Palm Pre. However, users are reluctant to move to Sprint due to certain limitations that there smart phone have. For non-smart phone users, AT&T is considered to be a better choice for phone selection options.

Overview

If you carefully make a comparative analysis of AT&T Sprint, you will find that AT&T dominates Sprint in most of the areas, be it customer service or phone selection options. However, Sprint’s superiority in data network and pricing can attract customers, but this will depend on how you use the phone. So, if you want to make the right choice go for ATT vs Sprint analysis and you are sure to find the solution to your confusion.

AT&T wants to set the record straight about its 3G wireless coverage.

The company has placed a STATEMENT defending itself against critical advertisements Verizon Wireless has been running that highlight areas of the country where AT&T lacks 3G coverage.

“We typically don’t respond to competitors’ advertising,” AT&T said in its statement. “However, some recent ads from Verizon are so blatantly false and misleading that we want to set the record straight about AT&T’s wireless-data coverage.”

Verizon’s initial advertisement, which began airing on TV a couple of weeks ago, mocks Apple’s “there’s an app for that” slogan. Instead, Verizon’s advertisement says “there’s a map for that.”

The ad campaign shows two maps with red-and-white splotches. The white area indicates no 3G coverage, and the red indicates areas where 3G service is available. In the ad, Verizon shows an AT&T map that has lots of white spaces, whereas the Verizon map is almost covered in red.

AT&T has filed a lawsuit claiming that the ad is misleading because it implies that AT&T customers can’t use their phones in areas where the carrier does not offer 3G wireless coverage.

Verizon has modified its ad slightly to indicate that the map applies only to 3G coverage and not regular 2.5G service, which is adequate for making voice calls and connecting to the wireless Internet at slower speeds.

But AT&T is still not happy with the adjustment, and the company wants Verizon to stop running the ads or to alter them further.

What’s more, AT&T has added a complaint about a newer Verizon commercial, which characterizes the IPHONE as a NEW RIVAL, to the lawsuit. The Isles of Misfit Toys refers to an island where broken toys and misfits would go in the popular Rudolph the Red Nosed Reindeer Christmas special.

In the ad, a toy elephant asks the iPhone what it’s doing with the misfits, since it has so many cool apps. The iPhone doesn’t really answer, instead flashing the AT&T map, which indicates the spotty 3G coverage. All the toys seem to understand.

AT&T hasn’t launched ads of its own to combat the Verizon commercials. But the company’s statement on its Web site is its attempt to refute many of Verizon’s claims. For example, AT&T points out that its data coverage reaches 303 million people, or 97 percent of the U.S. population, using a mix of wireless technologies. Of course, AT&T admits that not all of these customers are able to access the faster 3G network; only 75 percent of the U.S. population can get access to AT&T’s 3G wireless network.

AT&T also emphasizes in its statement that it has twice as many smartphone customers as Verizon. And it says it offers the most popular smarpthone in the industry, the Apple iPhone. AT&T says it offers more mobile applications than its competitors. And finally, it points out that it has the fastest 3G wireless network in the nation, a claim some customers who use the service may question.

There’s no question that Verizon’s ads are hard-hitting. But it’s difficult to say whether they have affected consumers’ purchase decisions. Anecdotally, it looks like the ads might have helped Verizon win a few customers. One Motorola Droid customer I interviewed at a Verizon store in New York this week said he decided not to buy the iPhone because of the Verizon ads he saw on TV.

“I was considering the iPhone,” said Henry Goodison, of the Bronx borough. “But I saw a commercial about AT&T’s 3G coverage. It said, ‘Here is AT&T’s 3G coverage, and here is ours.’ And I thought it would be better to have Verizon, if I travel to another state, where AT&T doesn’t have 3G coverage.”

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